We retarget on Facebook and Instagram at the moment. We focus on these platforms because they are such widely used, pervasive platforms that they have proven to be the most effective platforms for retargeting.
Fact: Facebook alone had 1.79 billion monthly active users as of the third quarter of 2016, which represents a 16% year-over-year increase.
Fact: 1.18 billion people log onto Facebook daily.
Fact: In June 2016, there were 1.03 billion Mobile Daily Active Users which is an increase of 22% year-over-year.
Basically, what this means: Facebook is too big to ignore!!