Automations is a great way to for you to get creative with your retargeting especially with how the ads look! 😃

Our creative library in Automations includes ad types ranging from static, dynamic, and monthly updated. 

This article will go over each ad template category and help you choose the right one for your Automation! 

Dynamic Ad Templates

Ad templates include: 

  • Product Review Ad
  • Dynamic Product Ad

Dynamic ad templates display items which your visitors last viewed on your site. These templates are a great option if you're targeting the middle of your funnel (i.e. View Content audience and/or Add To Cart audience). 

Dynamic ad templates tend to resonate more with these audiences because they've already expressed interest in your products and just need a bit of a nudge to get them to purchase 😃. 

Best For: Convert Your Abandoned Carts and Capture Lost Product Viewers Automations

Static Ad Templates

Ad templates include: 

  • Single Image Ad
  • Carousel Ad (Manual)
  • Lead Generate Ad
  • Messenger Ad
  • Single Product Ad
  • Collection Ad

These ad templates are a great option for bringing your brand front and centre! Static ad templates give you the ability to customize almost all aspect of your ad including: image(s), headline, description, URL, etc. 

Whether you're promoting a sale or generating leads, Static ad templates are great for any Automation 😃

Best For: Bring Back Your Website Visitors, Capture Lost Product Viewers, Convert Your Abandoned Carts, Nurture Your Past Purchasers, and Klaviyo Automations

Monthly Updated Ad Templates

Ad templates include: 

  • New Arrivals Collection Ad
  • Best Selling Product(s) Ad
  • #1 Best Selling Product Ad
  • #2 Best Selling Product Ad
  • #3 Best Selling Product Ad

These ad templates update every month and are based on your monthly Shopify orders and inventory. Monthly Updated ads are a great way to showcase your best selling items or new arrivals! 

Use any one of these templates as a way to warm up your colder audiences (i.e. Page View) and encourage them to click through to view products on your site 😃

Best For: Bring Back Your Website Visitors and Capture Lost Product Viewers Automations

Now that we've outlined our ad templates feel free to choose the one that's right for you and the Automation you've selected! 😃

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