In addition to using data from your standard Facebook pixel events (e.g. ViewContent /AddToCart), Shoelace adds on and tracks additional data points, to help you get the most out of your retargeting ūüí™

Here is the full list of additional events Shoelace tracks and can use to further segment audiences:

ShoelaceViewContent  
      When a visitor views a product on your store's site.  This is the same as the standard "ViewContent" event, used as a backup for data validation purposes. 

ShoelaceAddToCart  
     When a visitor adds a product to cart on your store's site.  This is the same as the standard "AddToCart" event, used as a backup for data validation purposes.

ShoelacePurchase  
     When a visitor completes a purchase on your store's site.  This is the same as the standard "Purchase" event, used as a backup for data validation purposes. 

SLNewSession  
     When a visitor returns to your store's site after a 30 minutes window.

SLTimeOnPage3s  
     Time spent on a single page in your store - 3 seconds.
SLTimeOnPage5s  
     Time spent on a single page in your store - 5 seconds.
SLTimeOnPage10s  
     Time spent on a single page in your store - 10 seconds.
SLTimeOnPage30s  
     Time spent on a single page in your store - 30 seconds.
SLTimeOnPage60s  
     Time spent on a single page in your store - 60 seconds.
SLTimeOnPage5m  
     Time spent on a single page in your store - 5 minutes.
SLTimeOnPage10m  
     Time spent on a single page in your store - 10 minutes.
SLTimeOnPage20m  
     Time spent on a single page in your store - 20 minutes.
SLTimeOnPage30m  
     Time spent on a single page in your store - 30 minutes. 

SLTimeOnSite3s  
     Time spent during a single session in your store, across pages - 3 seconds.
SLTimeOnSite5s  
     Time spent during a single session in your store, across pages - 5 seconds.
SLTimeOnSite10s    
     Time spent during a single session in your store, across pages - 10 seconds.
SLTimeOnSite30s  
     Time spent during a single session in your store, across pages - 30 seconds.
SLTimeOnSite60s  
     Time spent during a single session in your store, across pages - 60 seconds.
SLTimeOnSite5m  
     Time spent during a single session in your store, across pages - 5 minutes.
SLTimeOnSite10m  
     Time spent during a single session in your store, across pages - 10 minutes.
SLTimeOnSite20m  
     Time spent during a single session in your store, across pages - 20 minutes.
SLTimeOnSite30m  
     Time spent during a single session in your store, across pages - 30 minutes.

ScrollDepth50  
     Scrolling 50% of the content on a single page.
ScrollDepth75
      Scrolling 75% of the content on a single page.
ScrollDepth95  
     Scrolling 95% of the content on a single page. 

SLVariantChanged  
     Variant is changed on a single product (e.g. a colour change) 

Did this answer your question?