Kit and Shoelace help you create Facebook and Instagram ads. Shoelace focuses on retargeting whereas Kit focuses on driving traffic and leveraging your Facebook fans. They complement each other! 👯
The special thing about Kit is that it has many apps that you can integrate (with Shoelace being one of them). They also have apps to help you with collecting product reviews, email marketing, SEO, and more.
Once you've installed Shoelace you can check out this article on next steps!