Having the opportunity to use your own Facebook Pixel is one of the great benefits of retargeting with Shoelace.
We think using your own Facebook pixel is important because you've worked hard to build your own audience and you should own the data. Using your own pixel helps you maintain ownership over your data, contributing to the long-term success of your online store. Other retargeting providers add their own pixels to your site. In this case, if you decide to no longer use their services you cannot take that the retargeting audience you've built with you.
Most retargeting platforms out there require you as the user to be connected to their pixel.
Using your own Facebook Pixel means that you have access to your data at all times. 🙌