One of the many things that is unique about Shoelace is that we create a collection of custom pixel events and effortlessly fire them on your website. 

This is what your pixel looks like when Shoelace is installed: 

Your competitors pixel (without Shoelace 😈): 

You now have an enormous advantage and opportunity to implement an impressive Customer Journey Retargeting strategy. 

When you install Shoelace, our activation team will review the data collected on all of our custom pixel events. By closely analyzing your traffic we are able to develop a highly personalized Customer Journey Retargeting strategy for your online visitors. 

If you would like to play around with our custom pixel events in Facebook Analytics, here are three possible funnels we suggest you build to start. 

Scroll Depth Funnel 🔎

  1. Navigate to analytics and select "Funnels" -> "Create Funnel":

2. Select your ideal timeline: 

3. Add funnel step SL-ScrollDepth-50, SL-ScrollDepth-75, SL-ScrollDepth-95, Content View, Add To Cart, and Purchases:

4. Preview the funnel and keep a close eye on the overall funnel conversion rate and how many visitors are dropping off at each step: 

Time On Page Funnel

1. Navigate to analytics and select "Funnels" -> "Create Funnel":

2. Select your ideal timeline: 

3. Add funnel step SL-TimeOnPage-3s, SL-TimeOnPage-5s, SL-TimeOnPage-10s, Content View, Add To Cart, and Purchases: 

4. Preview the funnel and keep a close eye on the overall funnel conversion rate and how many visitors are dropping off at each step: 


Variant Changed Funnel 👚 

1. Navigate to analytics and select "Funnels" -> "Create Funnel":

2. Select your ideal timeline: 

3. Add funnel step PageView, Content View, Variant Changed, Add To Cart, and Purchases: 

4. Preview the funnel and keep a close eye on the overall funnel conversion rate and how many visitors are dropping off at each step: 

All of the funnel steps above are suggestions that will give you a good representation of the quality and quantity of your traffic at every stage of the customer journey. 

Shoelace will dial in on areas of your funnel where a large amount of visitors are dropping off, this allows Shoelace to better allocate your budget within various purchase intent segments. Ask your dedicated retargeting expert at Shoelace about Low, Medium and High Intent signals. 

Our short term goal is to improve the conversion rate from step to step and in the long term we hope to substantially increase your overall funnel conversion rate. 😄

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