ViewThrough is when someone views the ad, does not click on it and ends up making a purchase from your store within 1 day. ClickThrough is when someone views the ad, clicks on it and ends up making a purchase from your store within 28 days. Naturally, ClickThrough conversions are more valuable as they better capture the intent of the customer, but ViewThroughs may also still be effective as a little nudge - though many ViewThrough purchases may have ended up buying the product regardless of being exposed to the ad.

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