By changing your attribution window, your numbers can change. Follow these steps to see how your conversions look like when you break up your report to ViewThrough & ClickThrough. First you will need to hit the columns button: 

Click on "Customize Column"

Click "Window Comparison" 

Choose the attribution window you'd like to use. We report to you, Facebook's default which is 28-day ClickThrough and 1-day ViewThrough.

Now just apply, and you will see separate columns for each! 

Read more about ViewThrough and ClickThrough here: 

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