Connecting your favourite apps with Shoelace is 🔑  to improve the performance of your retargeting because these apps enrich your Journey and provide a unique way to engage with your visitors.

They'll also differentiate your ads from your competition and make your retargeting unique.

In fact, our data tells us that stores that make the most of Shoelace's by connecting other apps perform 20% better on average. 🔥 

In this article, I'll go over Shoelace's top integrations in detail, but feel free to jump to a specific one in the list below:

Now let's get to the details!

How does this integration work? manages loyalty programs for e-commerce merchants. Shoelace's integration allows you to retarget customers by promoting your loyalty program.

The Shoelace <> Smile Ads will:

  • encourage customers to join your loyalty program if they haven't already 

  • encourage customers to earn more points 

  • let customers know when they can redeem points for products or benefits

Learn more about the benefits of this integration here

Product Reviews Apps

We integrate with these Product Review apps:

How Do These Integrations Work?

After a visitor leaves your site without making a purchase, they will see a carousel of positive reviews for the products they were looking at, as well as other trending items from your store.

This is key because from our research, we've found that 70% of customers consult reviews or ratings before making a final purchase. 

Shoelace's users leveraging Product Reviews perform X% better

Learn more about the benefits of Product Review ads here.


How Do This Integration Work?

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. 

We’ll create a 3-5 day ad campaign to retarget the recipients of the email, using the same images and messaging from the email they just received!

As always, Shoelace does all the heavy lifting -- you just create and send your MailChimp campaign and we’ll take care of the rest! Of course, you’ll receive a preview you can check approve before the ads go live.

Over X% of our Users have integrated Shoelace with Mailchimp.

Check out this article on how to set up Mailchimp with Shoelace

Dynamic Lifestyle

How Does This Integration Work?

Foursixty brings the power of lifestyle images to dynamic ad retargeting on Instagram and Facebook.

Shoelace pulls images from your Foursixty gallery, along with the associated products you’ve tagged in them. You then receive a preview of a ready-to-go dynamic lifestyle ad from Shoelace. 

Just hit Start Campaign to get things going!

Then, the landing page a visitor clicks through to is the Foursixty “Shop the look” window featuring products from the Look they clicked on. 

It's like magic. 😎

Check out this article on how to set up Foursixty with Shoelace.

Back In Stock 

How Does This Integration Work?

The Shoelace + Back in Stock integration helps you maximize sales from prospects who expressed interest in a product that was out of stock.

First, Shoelace syncs-up with your Back in Stock alerts. Then as soon as an email goes out notifying subscribers of a restocked product, Shoelace auto-creates a retargeting campaign for those same prospects with an ad that features the product that you just restocked!

To connect an app to Shoelace 👉 visit the Setting section of the Shoelace app and click "Connect" beside the app you would like to connect.

Please note: you will need to be on Back in Stock's "Small Business Plan" or higher in order to integrate with Shoelace.

If you have any questions about our integrations or would like us to integrate with one of your favourite app, get it touch with us by clicking on the widget in the lower right corner of the page. 😊

Ready to supercharge your Shopify store with Shoelace's integrated apps and automated retargeting? 🚀

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