Here's a help video we made if you'd prefer to use it to help you get started.
Note: You should always make sure that you are logged into the correct Facebook account that is admin on your Facebook Business Manager, Ad Account and Page before trying to connect with Shoelace. You should also make sure that the Ad Account that you want to use is active and has not been disabled by Facebook before you attempt to connect with Shoelace.
You will need to check whether you an admin for the Facebook Ad Account that you want to connect to. You can do this by clicking Ad Accounts in the left hand column of your Facebook Business Manager.
From here click the Ad Account you wish to connect to Shoelace and then hover over your name in the People section to check your permissions.
Once it says admin you're all set! If you don't have admin permissions you should ask for them from the owner of your Business Manager account. You should also make sure that your the payment details that you have connected to your Ad Account are up to date otherwise Facebook will not allow us to create retargeting ads on your behalf.
Note: We are unable to use Ad Accounts that have been created by alternative services such as Retarget App due to the fact that any ads created on these accounts will automatically be deleted by Retarget App, preventing us from creating and running retargeting ads on your behalf.
Facebook Ad Account Ownership
While you're here you should double check that your business manager account owns the Facebook Ad Account that you want to connect Shoelace to. You can do this by checking whether the Business Manager Account referenced in the "Owned by" section in Business Settings matches the Business Manager that you are logged into.
If your Business Manager does not have ownership of your Ad Account then you will need to request access. You can request access to an Ad Account by navigating to the Ad Accounts tab on the left hand side of the screen, clicking the "+ Add" button and then clicking "Add an Ad Account".
Of course should you have any issues with your Facebook permissions or settings while getting started with Shoelace you can always reach out to our All Star support team and we'll be happy to help you out. 😃