We encourage our customers to migrate to their own ad accounts instead of using a Shoelace ad account. If you signed up for Shoelace after January 2018 this doesn't apply to you.
The benefits of using your own ad account:
Access to detailed analytics and data on your campaigns.
Save on campaign fees. Shoelace will charge 20% of your ad spend as a campaign fee for processing campaigns out of our account. If you are in your own ad account, you won't be charged a campaign fee.
You'll pay Facebook directly for your ad spend, in your own currency.