In addition to using data from your standard Facebook pixel events (e.g. ViewContent /AddToCart), Shoelace adds on and tracks additional data points, to help you get the most out of your retargeting 💪
Here is the full list of additional events Shoelace tracks and can use to further segment audiences:
ShoelaceViewContent
When a visitor views a product on your store's site. This is the same as the standard "ViewContent" event, used as a backup for data validation purposes.
ShoelaceAddToCart
When a visitor adds a product to cart on your store's site. This is the same as the standard "AddToCart" event, used as a backup for data validation purposes.
ShoelacePurchase
When a visitor completes a purchase on your store's site. This is the same as the standard "Purchase" event, used as a backup for data validation purposes.
SLNewSession
When a visitor returns to your store's site after a 30 minutes window.
SLTimeOnPage3s
Time spent on a single page in your store - 3 seconds.
SLTimeOnPage5s
Time spent on a single page in your store - 5 seconds.
SLTimeOnPage10s
Time spent on a single page in your store - 10 seconds.
SLTimeOnPage30s
Time spent on a single page in your store - 30 seconds.
SLTimeOnPage60s
Time spent on a single page in your store - 60 seconds.
SLTimeOnPage5m
Time spent on a single page in your store - 5 minutes.
SLTimeOnPage10m
Time spent on a single page in your store - 10 minutes.
SLTimeOnPage20m
Time spent on a single page in your store - 20 minutes.
SLTimeOnPage30m
Time spent on a single page in your store - 30 minutes.
SLTimeOnSite3s
Time spent during a single session in your store, across pages - 3 seconds.
SLTimeOnSite5s
Time spent during a single session in your store, across pages - 5 seconds.
SLTimeOnSite10s
Time spent during a single session in your store, across pages - 10 seconds.
SLTimeOnSite30s
Time spent during a single session in your store, across pages - 30 seconds.
SLTimeOnSite60s
Time spent during a single session in your store, across pages - 60 seconds.
SLTimeOnSite5m
Time spent during a single session in your store, across pages - 5 minutes.
SLTimeOnSite10m
Time spent during a single session in your store, across pages - 10 minutes.
SLTimeOnSite20m
Time spent during a single session in your store, across pages - 20 minutes.
SLTimeOnSite30m
Time spent during a single session in your store, across pages - 30 minutes.
ScrollDepth50
Scrolling 50% of the content on a single page.
ScrollDepth75
Scrolling 75% of the content on a single page.
ScrollDepth95
Scrolling 95% of the content on a single page.
SLVariantChanged
Variant is changed on a single product (e.g. a colour change)