At any moment with Shoelace, you are able to edit many elements of your Ad like the Ad text or the Image*.
Elements you can edit:
How to Edit them:
There are 2 ways to edit your Shoelace Ad
A) When you receive a proposal via SMS, InApp message or email
First click on the "Edit" button beside the campaign you wish to edit
Edit the different elements of the Ad on the left side of the screen and see the end result on the right side of the screen.
When you are done, click on the "Save Changes" to push your edits into Facebook.
B) In the Shoelace App
You can click on the "Edit" button in the Journeys or Campaigns sections based on which Ad you want to edit.
Then repeat the steps described above in Part A) When you receive a proposal via SMS, InApp message or email
*Note: Images can not be changes for Dynamic Ads as they leverage the pictures from the product catalogue from your store.
What makes a good Ad Text?
Keep it short
Offer your audience an incentive to buy: Coupon Codes, Free Shipping, ....
Engage with your audience around specific events (Mother Day, Easter, Christmas,...)
Use Emojis 😉
We hope this article helped give you an idea of the Shoelace App. Please check out the rest of our Help Section for general tips as well as more information on some of our features!