Retargeting doesn’t work too well if your audience is too small. 

Shoelace works best for online brands with over 10,000 visitors per month (usually about 6000 tracked visitors per month).

If you have less than 10,000 visitors per month we would recommend focusing on driving high quality traffic to your store. Getting started with retargeting before this threshold usually leads to poor results and we'd love for you to get the most value from Shoelace.

Hang tight! As soon as your audience is big enough, we’ll send a journey proposal your way 🎉.

If you need a little bit of help building your audience, here are a few tips on how to drive quality traffic to your site

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