Getting Started

Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website.

Luke Hallinan avatar Annie Li avatar Sanja Smrzlic avatar +1
22 articles in this collection
Written by Luke Hallinan, Annie Li, Sanja Smrzlic and 1 other

What Facebook Business Manager Permissions Will I Need?

We need these permissions in order to have access to your Ad Account and Facebook page so that we can create retargeting ads on your behalf
Luke Hallinan avatar
Written by Luke Hallinan
Updated over a week ago

What Facebook Ad Account Permissions Will I Need?

We need these permissions in order to create your retargeting ads on your behalf
Luke Hallinan avatar
Written by Luke Hallinan
Updated over a week ago

What Facebook Page Permissions Will I Need?

We need these permissions in order to promote your retargeting ads on your behalf
Luke Hallinan avatar
Written by Luke Hallinan
Updated over a week ago

How Do I Know What Pixel I Have Connected With Shoelace?

Making sure you have the right Facebook Pixel connected is crucial in order to get the best results from your retargeting campaigns
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Written by Luke Hallinan
Updated over a week ago

Why do we ask about your online store visitors and why do they matter?

Details why you need regular high quality traffic for effective retargeting
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Written by Luke Hallinan
Updated over a week ago

What Facebook Permissions Will I Need To Connect With Shoelace?

In order to get started you will need to make sure you have the right permissions on your Facebook Business Manager, Ad Account and Page
Luke Hallinan avatar
Written by Luke Hallinan
Updated over a week ago

Don't see the Facebook Page for your business listed?

Understand why the Facebook Page you'd like to connect to isn't listed in Shoelace settings.
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Written by Annie Li
Updated over a week ago

Don't see the Facebook Ad Account for your business listed?

Understand why your Facebook Ad Account you'd like to connect to isn't listed in Shoelace settings.
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Written by Luke Hallinan
Updated over a week ago

Tracked Visitors VS. Unique Visitors

Describes why your audience count reported by Shoelace may be lower than you expect
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Written by Sanja Smrzlic
Updated over a week ago

Adding a payment method

Getting a message to add a payment method to your ad account. Why this is required and how to add it.
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Written by Sanja Smrzlic
Updated over a week ago

What store/e-commerce platforms does Shoelace work for?

Can you use Shoelace if you don't have Shopify?
Sanja Smrzlic avatar
Written by Sanja Smrzlic
Updated over a week ago

What Are the Next Steps After Downloading the App?

What you can expect from Shoelace after downloading the app
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Written by Sanja Smrzlic
Updated over a week ago

Why Should I Use My Own Ad Account?

Describes the benefits of using your own ad account vs a Shoelace ad account
Fiona Khan avatar
Written by Fiona Khan
Updated over a week ago

Can't I just make retargeting ads myself?

Here's why letting Shoelace run retargeting for you might be a good idea, even if you have experience running Facebook Ads yourself.
Sanja Smrzlic avatar
Written by Sanja Smrzlic
Updated over a week ago

Tips to drive traffic to your store!

How to drive traffic to your store and build re-targetable audiences.
Fiona Khan avatar
Written by Fiona Khan
Updated over a week ago

How do I install Shoelace?

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Written by Sanja Smrzlic
Updated over a week ago

How does Shoelace work?

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Written by Sanja Smrzlic
Updated over a week ago

What is retargeting?

Sanja Smrzlic avatar
Written by Sanja Smrzlic
Updated over a week ago

How Do I Connect to My Own Ad Account Instead of Using Shoelace's Ad Account?

How to connect to your own Facebook ad account
Sanja Smrzlic avatar
Written by Sanja Smrzlic
Updated over a week ago

Do you only retarget on Facebook?

Retargeting Platforms.
Fiona Khan avatar
Written by Fiona Khan
Updated over a week ago

I Came Here From Kit, What Do I Do Now?

Sanja Smrzlic avatar
Written by Sanja Smrzlic
Updated over a week ago

When Will I Get My First Campaign?

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Written by Sanja Smrzlic
Updated over a week ago