In order to receive ad campaigns from Shoelace, you need to add a payment method in TWO places.

  1. In your Shoelace App (You can add this in the Settings of the App).  This is for your subscription fee once your trial expires.
  2. In your Facebook Ad Account. Because Shoelace offers our ad creation and management services in your own Facebook ad account, this Facebook ad account must have the funds to pay Facebook for any ad-spend the campaigns will generate.  We are unable to generate campaign previews to send your way until a payment method is added. Please note even if you have a payment method under your Business Manager, this does not automatically apply to your Ads Manager.

The most common place that a payment method is missing is in your Facebook ad account.  Maybe you recently received an email from Nancy that looked like this:

Here's a help video if you'd prefer to use it.


You can add the payment method by clicking the link in the message (which should lead to the right Facebook ad account) OR you can navigate to the Facebook ad account yourself --> Ads Manager --> Billing --> Payment Settings --> Add Payment Method (as shown below)

1.)

2.)

3.)

Once you have added the payment method, please contact us so we can get your campaigns started :).

Trouble Shooting Steps

  • You swear you added the payment method already! --> Perhaps you connected Shoelace to a different ad account than you wanted?  Another reason this happens is that you mistakenly created a new ad account for Shoelace ads, instead of connecting to your current ad account.  You can check which ad account you are connected to in your Shoelace Settings.  If unsure, contact us and we can let you know which ad account we are connected to :).
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