We encourage our customers to migrate to their own ad accounts instead of using a Shoelace ad account. If you signed up for Shoelace after January 2018 this doesn't apply to you.

The benefits of using your own ad account:

  1. Access to detailed analytics and data on your campaigns. 
  2. Save on campaign fees. Shoelace will charge 20% of your ad spend as a campaign fee for processing campaigns out of our account. If you are in your own ad account, you won't be charged a campaign fee. 
  3. You'll pay Facebook directly for your ad spend, in your own currency. 
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