We get a lot of questions about our ad templates...like can I edit the images? Does this ad refresh? What products are you pulling?  Here is a list of our most popular and top performing ad templates explained in detail. 💪🏼

Dynamic Product Review Ad: 

Our Product Review ads automatically pull your most recent 5-star reviews and will show visitors reviews from products they recently looked at if this product has reviews. This ad is unique to everyone and the preview you are seeing is just an example. Unfortunately, we are unable to edit your reviews so make sure to carefully read the review in your product catalog (can ask your account manager for the link) before setting your ads live!  If there is a review you would like to exclude from the feed we can help you exclude this.

We have Integrations with Shopify Reviews, Stamped, Judge.me, Conversio, and Yotpo and more coming! Get going 🏃🏼‍♀️ connect your apps so we can create Facebook and Instagram ads out of your reviews. 

Dynamic Product Ad: 

The Dynamic Product Ad will show visitors products they have recently looked at, it is unique to everyone and the preview you are seeing is just an example (which is why you can not edit the order).  You can choose to remove products from ever being shown by excluding them from use in Shoelace, here's how! 

Foursixty Dynamic Lifestyle Ad:

Shoelace pulls images from your Foursixty gallery, along with the associated products you’ve tagged in them. When a visitor clicks on the retargeting ad, the landing page they are taken back to is the Foursixty “Shop the look” window featuring products from the Look they clicked on.  By default we pull all your foursixty posts but if you'd prefer we can pull posts from the last 30/60 or 90 days - just let us know!

Bestsellers Ad: 

The Bestsellers Ad will show visitors your top sold products and updates monthly. 

Bestseller Ad: 

The Bestsellers Ad will show visitors your top sold product! This ad will update monthly.

Collection Top Selling Ad #1: 

The Top Selling Collection Ad #1 will show visitors your top sold product and other items from that collection. This ad will update monthly. 

Collection Top Selling Ad #2: 

The Top Selling Collection Ad #2 will show visitors your second top sold product and other items from that collection. This ad will update monthly. 

Collection Top Selling Ad #3: 

The Top Selling Collection ad #3 will show visitors your third top sold product and other items from that collection. This ad will update monthly. 

Featured Collections Ad: 

The Featured Collections Ad will show visitors products from various collections on your store. The collections are pulled at random unless specified otherwise. 

Messenger Chat Ad: 

The Messenger Chat will show visitors a single image that represents your brand with the call to action "Message Page". 

Single Image Ad:

The Single Image Ad will show visitors an image that represents your brand. Like many of our ad templates, you can edit this image directly in the app. 

Single Product Carousel Ad: 

The Single Product Carousel Ad will show visitors multiple images of one product. If you'd like to activate a Single Product Carousel Ad, just reach out to your account manager or [email protected]

Multi Image Ad: 

The Multi Image Ad is a carousel template with editable cards. The products used in the Multi-Image Ad will be random unless specified or edited otherwise.  

Winning Product Ad #1: 

The Winning Product Ad #1 will show visitors your top sold product. This ad will only run on Facebook and updates monthly. This ad does not have a direct call to action but rather a link to the product in the ad copy. 

Winning Product Ad #2: 

The Winning Product Ad #2 will show visitors your second top sold product. This ad will only run on Facebook and updates monthly. This ad does not have a direct call to action but rather a link to the product in the ad copy. 

Winning Product Ad #3: 

The Winning Product Ad #3 will show visitors your third top sold product. This ad will only run on Facebook and updates monthly. This ad does not have a direct call to action but rather a link to the product in the ad copy. 

Lead Generation Ad: 

The Lead Generation Ad will show visitors a single image that represents your brand with the call to action "Subscribe". When people click on your lead ad, they'll be prompted to fill out a short instant form to send you their contact info. Likewise, when they click on your lead ad from Instagram, they are taken to an on-Instagram instant form. You can download your leads directly from Facebook, or you can connect your leads to a CRM such as MailChimp or Salesforce.

New Arrivals Ad: 

The New Arrivals Ad will show visitors your new arrivals. We pull these items by searching your catalog for collections that contain the following words: "new" / "new arrivals" / "trending" / "hot" / "recent" / "limited-time" / "latest". This ad will update daily based on items removed or added to these collections.

Pro Tip* If you want your ad to show the newest new items please be sure to segment and update this collection regularly!

Video Ad: 

Currently, our previews do not support video templates but if you'd like to run a video ad reach out to your account manager or [email protected] 

You can edit various fields on the campaigns listed above directly inside the app by pressing "view and edit". This information will head straight to Facebook 🚀 Not seeing the ad template you were looking for? Check out our Enhanced Asset Library. 😎 

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